What is Coaching?

Coaching is the most effective technology to help you envision and reach your goals, overcome obstacles and develop confidence and leadership skills. A coach acts as a sounding board, thought partner and accountability partner to their client. Every client is unique, with their own history, experiences, and personal strengths and weaknesses. For that reason there […]

Coaching is the most effective technology to help you envision and reach your goals, overcome obstacles and develop confidence and leadership skills. A coach acts as a sounding board, thought partner and accountability partner to their client. Every client is unique, with their own history, experiences, and personal strengths and weaknesses. For that reason there is no “one-size-fits-all” solution or pathway to the client’s goals. The coach is trained to ask questions that generate new ideas and insights, allowing the client to see a clear way forward and to maximize their personal and professional potential.

Even though the brain looks physically mature by the age of 2, we now know that the “circuitry” of the brain, the connections and interconnections between neurons (brain cells) continues to change moment by moment throughout life. This process, called neuroplasticity, is what allows us to learn new things well into old age. Dr. Jeffrey Schwartz of UCLA, a world expert in neuroplasticity explains that coaching works through “self-directed neuroplasticity.” In other words we can intentionally rewire our own brains!

 Coaching has proven its value in the business world from the level of solo entrepreneurs to enormous corporations like Google and Apple. In business the ROI of executive coaching is often measured by increased productivity and sales and typical results range from an ROI of 150% to over 500%! The results of career and life coaching are more difficult to measure but clients typically report improved job satisfaction, better relationships and better work-life balance.

0 Comments